Certification Journal

August 10, 2020

You Get To Choose Your Customers

Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers […]
August 5, 2020

The Value of Your Credential is in Storytelling

When credentialing owners say their biggest problem is “people don’t understand the value of our certification” they send a signal they struggle to bring their story […]
July 29, 2020

Proven Ways to Achieve Calmness and Unstoppable Energy

Every day we have the option to see everything as a threat or opportunity.  We have this choice all of the time.  It’s more obvious now.   […]
July 23, 2020

10 Lessons Learned, So Far, In My Gap Year After 60

For more than 60 years, summer time has been my favorite time.  Days are long, playtime is abundant, and the colors and smells of nature are […]
July 17, 2020

Invisible Until Now–Professionals You Trust

When we talk with our doctor or go to a hospital, we trust that everyone touching us has specialized knowledge and will do the right thing. […]
July 10, 2020

Greatest Hits of This Week’s Virtual Conversations

Greatest Hits of This Week’s Virtual Conversations The most fascinating questions and juicy bits of useful insights come in the last 10 minutes of the web […]
July 5, 2020

Rx for Change Management Fever: Cool Off in A Public Fountain of Knowledge

Rx for Change Management Fever: Cool Off in A Public Fountain of Knowledge The frequency and intensity of business conversations dialed up to high in the past […]
July 2, 2020

Networking is the Skill That Pays the Bills

Networking is the Skill That Pays the Bills. Introvert or extrovert has nothing to do with it. Better questions will always provide more out of life […]
June 24, 2020

What Is The #1 Reason Anyone Chooses Your Certification?

What Is The #1 Reason Anyone Chooses Your Certification?    Hint:  It’s not your test or competency model. As sick as you are of staying-in-shelter, take […]