Gifted Professionals and Communicators Journal

August 10, 2020
August 10, 2020
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You Get To Choose Your Customers

Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers don’t work in credentials enterprises.  Many a creator of a certification, accreditation or standards program discover through money and time they will never get back, that […]
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June 24, 2020
June 24, 2020
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What Is The #1 Reason Anyone Chooses Your Certification?

What Is The #1 Reason Anyone Chooses Your Certification?    Hint:  It’s not your test or competency model. As sick as you are of staying-in-shelter, take a moment to learn the most important business lesson of your life.  What is home?  It’s where you are safest. Now look at the profession or […]
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June 15, 2020
June 15, 2020
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Crystal Ball Conundrum

Crystal Ball Conundrum Lessons Learned on the Front Lines of Tough Choices   Put 25 CEOs from different associations, each representing a profession or industry unlike each other, in one Zoom call and you quickly see how much alike they are. This happened earlier this month.  Near the end of the session, […]
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March 26, 2020
March 26, 2020
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Only Two Communication Skills Needed to Engage Anyone

When I signed on for a life of professional communication,  awesome responsibility and joy came with it.   You get to find a community or type of business you can serve very well because of your skills, experiences and fit with their needs. Professionals and the industries they run are my community.  Normally, […]
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August 26, 2019
August 26, 2019
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The New Communication Experience

It’s time to solve today’s problems. While you are busy serving many, who is helping you decide the next right move for your business–the business of credentials, professions and careers? Where do you turn when you need more than tactics and lists? When you realize “best practices” examples are about yesterday and […]
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