In associations the members find value and create value for themselves and other members through the activities and information that directly relate to their work and aspirations for promotions. As director of the five communities of professional practice within the National Association of Professional Engineers (NSPE), I’ve experienced a lot of changes and intense periods of creativity in recent years, to bring to life the new strategic plan, new organizational structure and new leadership patterns. The Communicators project teams have been a constant, reliable source of energy, communications strategies and member-engaging projects that my staff and I deliver to our state societies, company members and individual Professional Engineers.
My position has to deal evenly with all five of the communities of practice, which includes professional engineers in private practice, construction, industry, government and education. This covers the entire range of our association’s members and reaches out to other engineering organizations, such as civil (ASCE), electrical (IEEE), mechanical (ASME), and more than 100 other associations. Just imagine what it’s like to create business plans and business value for a membership with that much diversity! With my staff and my team from The Communicators, that’s exactly what we do.