The New Communication Experience

It’s time to solve today’s problems.

While you are busy serving many, who is helping you decide the next right move for your business–the business of credentials, professions and careers?

Where do you turn when you need more than tactics and lists? When you realize “best practices” examples are about yesterday and someone else’s dream? Do want, instead, for someone to show you “next practices” for your situation?

For the past year, we’ve been building a place where a small group of people (not hundreds, just the right people) could do that. With my friend and colleague, Shelly Alcorn, CAE, we built the prototype for Certification Core. Originally, we created it for the cognoscenti, which means the smartest and most likely to survive.

Why this experience now, and what’s it all about?

Before I dive into the details about what this is all about, I first want to tell you why I’m doing it.

Especially in the past 10 years, after listening to you and more than 1,000 CEOs at every conference where we congregate and talk about the growing challenges you face, I’ve decided we need to do something different.

You keep emphasizing this: We can’t solve today’s problems with yesterday’s solutions.

Going to yet another, formal presentation in a hotel conference-room and then discussing it in the hallway isn’t robust enough for you or the business you need to build, bigger and smarter. For example, we’ve got to do more than ponder how to be more innovative to avoid being disrupted.

Instead, how do we identify and seize opportunities quickly, confidently and effectively?

We’ve got to do more than wonder if the time is right to expand our footprint.

Instead, we need to figure out what new geographies and/or services and products are customers crave and how we deliver them.  

We’ve got to do more than listen to case studies from others about how they play well with their partners.

Instead, how do we recognize the best collaborators and partners to help us make our certifications and credentials more irresistible and valuable? 

It’s time for a fresh, communication path.

We have hard evidence of the massive shifts and unforeseen opportunities, just in the next 10 years. Everyone won’t make it so how can we help them the most in the time they have left, Shelly and I agonized. So we created the Certification Core.

We have to pave a new path.

We need a fresh path that encourages us to take time to think more carefully, talk more deeply and take actions that advance us forward.

Furthermore, we do to this with our eyes wide open about the climate in which we work. It continues to become more volatile, uncertain, complex, and ambiguous — VUCA for short — which contributes to our challenges.

However, by working together and supporting each other, we can turn VUCA into VUCA Prime:

• See a vision;
• Improve our understanding;
• Gain greater clarity; and
• Become more agile.

If you’re wondering whether the Certification Core is for you, or you have any questions, please contact me at Georgia@Communicators.com.

The cost of admission is your participation, your stories and your questions for the group. Eventually, we’ll charge an annual fee and the first 50 in the Core will help us decide what that fee will be.