Certification Journal

August 17, 2020

New Thinking on Networking Creates Success You Want

Because there is more said than done in the name of networking, let’s try some new thinking. Let’s come at this from communication and humanity mindset, […]
August 10, 2020

You Get To Choose Your Customers

Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers […]
June 24, 2020

What Is The #1 Reason Anyone Chooses Your Certification?

What Is The #1 Reason Anyone Chooses Your Certification?    Hint:  It’s not your test or competency model. As sick as you are of staying-in-shelter, take […]
June 15, 2020

Crystal Ball Conundrum

Crystal Ball Conundrum Lessons Learned on the Front Lines of Tough Choices   Put 25 CEOs from different associations, each representing a profession or industry unlike […]
March 26, 2020

Only Two Communication Skills Needed to Engage Anyone

When I signed on for a life of professional communication,  awesome responsibility and joy came with it.   You get to find a community or type of […]
August 26, 2019

The New Communication Experience

It’s time to solve today’s problems. While you are busy serving many, who is helping you decide the next right move for your business–the business of […]