August 5, 2020

The Value of Your Credential is in Storytelling

When credentialing owners say their biggest problem is “people don’t understand the value of our certification” they send a signal they struggle to bring their story to life. They struggle to humanize their story. What is your highest intent or motivation—that thing beyond profit? What is the excitement and satisfaction your audience […]
April 28, 2020

Basics for Starting. The Ultimate Guide for Recharting Your Business Path

5-Part Series on Rediscovering Your Business Model This week we pass the two-month mark of Staying in Shelter and Social Distancing. Maybe it’s been less than 60 days for you, but let’s just go with the reality it’s been every one of those 1,400 hours of uncertainty and mixed emotions for most. […]