Certification Journal

August 10, 2020

You Get To Choose Your Customers

Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers […]
June 15, 2020

Crystal Ball Conundrum

Crystal Ball Conundrum Lessons Learned on the Front Lines of Tough Choices   Put 25 CEOs from different associations, each representing a profession or industry unlike […]
May 7, 2020

Framing & Better Questions. The Ultimate Guide for Recharting Your Business Path (Step 2)

Installment 2 in 5-part series on Rediscovering Your Business Model What Can You Possibly Learn in this 2nd Installment of the 5-part series? Framing is for […]
April 13, 2020

What Credentials Leaders Can Say to Professionals

As we turn the corner on month one of Staying in Shelter and come eye to eye with the monster—the harsh and new reality that this […]