by Georgia Patrick | Feb 7, 2017 | Archived Posts
It’s time to solve today’s problems. After years of talking to you, and many other CEOs, we are ready for a new journey and communication experience. Are you ready to step out and join me? This experience will re-energize you. It will create greater clarity. And even...
by Georgia Patrick | Feb 12, 2014 | Archived Posts, Legacy
I had a conversation with a certification organization recently that reminded me of the basics…..you have to know your customer base and know what makes them tick. A certification program will typically have early adopters in the first few years. These are champions...
by Georgia Patrick | Feb 12, 2014 | Archived Posts, Legacy
Do you package your organization’s message in a gift bag or in custom wrapping paper? We have all been to parties where the majority of gifts are brought in the standard gift bag with three pieces of tissue paper sticking out of the top. And, often in the midst is a...
by Georgia Patrick | Feb 12, 2014 | Archived Posts, Legacy
Developing and Implementing an Industry Partner Program Certification organizations typically identify their primary customers as the individuals seeking or holding their certifications. While these customers represent occupations in an organization’s target industry,...
