Certification Journal

September 25, 2020

Fear of Missing Out (FOMO) Can Cost You $500,000

Conventional Wisdom and Better Questions What would happen if you never went to another professional convention? What happens when we choose to eliminate professional conventions from […]
August 10, 2020

You Get To Choose Your Customers

Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers […]
August 5, 2020

The Value of Your Credential is in Storytelling

When credentialing owners say their biggest problem is “people don’t understand the value of our certification” they send a signal they struggle to bring their story […]
July 17, 2020

Invisible Until Now–Professionals You Trust

When we talk with our doctor or go to a hospital, we trust that everyone touching us has specialized knowledge and will do the right thing. […]
May 30, 2020

Tracks and Traction on Your Better Chart–The Ultimate Guide for Recharting Your Business Path (Step 5)

Last installment in 5-part series on Rediscovering Your Business Model Tracks and Traction on Your Better Chart What have you learned, discovered and felt since the […]
April 28, 2020

Basics for Starting. The Ultimate Guide for Recharting Your Business Path

5-Part Series on Rediscovering Your Business Model This week we pass the two-month mark of Staying in Shelter and Social Distancing. Maybe it’s been less than […]
March 26, 2020

Only Two Communication Skills Needed to Engage Anyone

When I signed on for a life of professional communication,  awesome responsibility and joy came with it.   You get to find a community or type of […]