Certification Journal

August 17, 2020

New Thinking on Networking Creates Success You Want

Because there is more said than done in the name of networking, let’s try some new thinking. Let’s come at this from communication and humanity mindset, […]
August 5, 2020

The Value of Your Credential is in Storytelling

When credentialing owners say their biggest problem is “people don’t understand the value of our certification” they send a signal they struggle to bring their story […]
July 17, 2020

Invisible Until Now–Professionals You Trust

When we talk with our doctor or go to a hospital, we trust that everyone touching us has specialized knowledge and will do the right thing. […]
June 24, 2020

What Is The #1 Reason Anyone Chooses Your Certification?

What Is The #1 Reason Anyone Chooses Your Certification?    Hint:  It’s not your test or competency model. As sick as you are of staying-in-shelter, take […]
June 15, 2020

Crystal Ball Conundrum

Crystal Ball Conundrum Lessons Learned on the Front Lines of Tough Choices   Put 25 CEOs from different associations, each representing a profession or industry unlike […]
May 19, 2020

Sift, Sort, Find the Diamonds–The Ultimate Guide for Recharting Your Business Path (Step 4)

Installment 4 in 5-part series on Rediscovering Your Business Model Sift, Sort, Find the Diamonds The last time things got this bumpy and concerning for the […]