Conventional Wisdom and Better Questions What would happen if you never went to another professional convention? What happens when we choose to eliminate professional conventions from […]
Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers […]
When credentialing owners say their biggest problem is “people don’t understand the value of our certification” they send a signal they struggle to bring their story […]
Last installment in 5-part series on Rediscovering Your Business Model Tracks and Traction on Your Better Chart What have you learned, discovered and felt since the […]
5-Part Series on Rediscovering Your Business Model This week we pass the two-month mark of Staying in Shelter and Social Distancing. Maybe it’s been less than […]