February 1, 2022
February 1, 2022
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There are gifted professionals and storytellers walking among us.

What to do if you meet one or find out you are one of them.   If our network of professionals and creators of credentials have ever finished their weekly pile of reading of online information and books and felt there were still big gaps in what they needed to find, then […]
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September 25, 2020
September 25, 2020
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Fear of Missing Out (FOMO) Can Cost You $500,000

Conventional Wisdom and Better Questions What would happen if you never went to another professional convention? What happens when we choose to eliminate professional conventions from our career paths and networking habits? Do we become boring, lose relevance, and become self-absorbed? Does our Fear of Missing Out (FOMO) push us into bad […]
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August 27, 2020
August 27, 2020
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10 Things I Wish I Knew Before Stepping Into Online Learning

Online learning experiences range from extensive, such as an entire career devoted to lifelong learning and professional development, to the beginner.  Wherever you land on the spectrum of online learning, you will benefit from insights and assumptions questioned by others, in your same shoes.   It was 1999, when professional development specialists […]
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August 17, 2020
August 17, 2020
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New Thinking on Networking Creates Success You Want

Because there is more said than done in the name of networking, let’s try some new thinking. Let’s come at this from communication and humanity mindset, instead of sales.  If you do one thing today that will change your life and career, form a different relationship with the whole of networking.     […]
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August 10, 2020
August 10, 2020
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You Get To Choose Your Customers

Marketing Built for Others Never Works for Certification Creators Have you noticed? The marketing advice, courses and templates created for product businesses and consumer service providers don’t work in credentials enterprises.  Many a creator of a certification, accreditation or standards program discover through money and time they will never get back, that […]
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August 5, 2020
August 5, 2020
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The Value of Your Credential is in Storytelling

When credentialing owners say their biggest problem is “people don’t understand the value of our certification” they send a signal they struggle to bring their story to life. They struggle to humanize their story. What is your highest intent or motivation—that thing beyond profit? What is the excitement and satisfaction your audience […]
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July 29, 2020
July 29, 2020
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Proven Ways to Achieve Calmness and Unstoppable Energy

Every day we have the option to see everything as a threat or opportunity.  We have this choice all of the time.  It’s more obvious now.   It’s all we can see and feel. Today the mail from Ryan Holiday, bestselling author of Stillness Is The Key and other books about culture, the […]
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July 23, 2020
July 23, 2020
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10 Lessons Learned, So Far, In My Gap Year After 60

For more than 60 years, summer time has been my favorite time.  Days are long, playtime is abundant, and the colors and smells of nature are intense.  I take off and celebrate my birthday for three days because it’s always been that way, even before I went to kindergarten.  Fourth of July […]
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July 17, 2020
July 17, 2020
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Invisible Until Now–Professionals You Trust

When we talk with our doctor or go to a hospital, we trust that everyone touching us has specialized knowledge and will do the right thing.   Every day we rely on thousands of possible tests that laboratory scientists created to diagnose conditions and diseases—each requiring just a drop of blood, a […]
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